Hottest China leads 4K TV market to flourish in 20

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In 2014, China led the vigorous development of 4K TV market.

according to media reports, 4K TV sets with next-generation display technology in the world are expected to flourish in 2014. But it is not the United States that leads this market, but China. And China accounted for 87% of the global 4K TV market in 2013. Although the share will decline this year, it will still be as high as 78%. Not long ago, statistics released by trendforce, a market research company, showed that global TV shipments and sales continued to remain depressed. In January this year, the total number of TV sets shipped worldwide was 65.07 million, down 12% from the previous month. However, there are also bright spots in the TV industry. 4K TVs using next-generation display technology are expected to flourish in 2014. But it is not the United States that leads this market, but China

npddisplaysearch, another market research company, predicts that China accounted for 87% of the global 4K TV market in 2013. Although the share will decline this year, it will still be as high as 78%. Paul Gagnon, director of global TV industry research at npddisplaysearch, said that although 4K TVs are growing in other markets around the world, the growth of the Chinese market dwarfs that of any market. Overview of the vast majority of double head grinding machines the market growth rate this year will be double-digit percentage

geignan pointed out that the main driving force for the rapid development of 4K TV in the Chinese market is the rapid growth of China's consumption level. He said that at present, according to statistics, there are two types of TV buyers in the Chinese market. One is consumers who may not have televisions in rural areas, and the other is wealthy urban families who want to have two flat-panel TVs. Compared with the United States, Chinese urban households are currently replacing televisions faster

in the U.S. market, 4G TV is still in its infancy due to the high price of products. But in the Chinese market, 4K TV market has basically become a mass market. Joel espelin, senior analyst of display technology at thediffusion group, a market research company, said that there were several reasons for the booming 4K TV market in China. First of all, China's video market is very young, so the base is low. The markets in the United States and Western Europe are very mature, so consumers will buy new TVs only when they replace them

Chinese TV manufacturers have noticed this. In the past, the latest and most advanced TV sets may be introduced to developed markets such as North America and Western Europe. But now, Chinese TV manufacturers, including TCL and Hisense, are happy to control the Chinese market. Jonathan frank, vice president of Hisense US marketing, said that the Chinese market is crucial to the sales of 4G TVs worldwide. The adoption rate and growth rate of 4K TV sets in the Chinese market are unparalleled in the world. China has more 4K content, which drives the further growth of 4K TV sales

Frank said that China will always be the main part of Hisense's strategy, and the United States will follow closely. This also means that Chinese manufacturers may push the price of expensive technology down, so that they can accelerate to become the mainstream in the developed country market. Frank emphasized that Hisense has always been based on available technology. If 4K technology is still a relatively new technology, Hisense will not participate in the competition of 4K TV

at present, in the U.S. market, the price of 4K TVs is three to four times that of conventional HD TVs. But in the Chinese market, 4K TVs are only about 30% more expensive than conventional HD TVs. Geignan said that the cost of making 4K TVs is not four times higher than that of conventional HD TVs. Therefore, the ability to make 4K TVs cheaper has long appeared. What we see now is that top brands have more functions, but high prices usually mean that manufacturers can make more profits

analyst Asplin believes that nothing can stop the decline in the price of 4K TVs. 4K TVs only use the next generation chipset and the latest display screen, so once Chinese manufacturers can mass produce 4K TVs, the product price will definitely decline. 4K TV sets will still be high priced products for the time being, but 4K TV sets in China will drive the price of 4K TV sets to decline

4k TV sets will help Hisense gain a firm foothold in the U.S. market, but it is unclear whether this Chinese brand can achieve the same success as Samsung Electronics and LG Electronics in the past decade. Esperin said that the Chinese market is too fragmented. Even Lenovo Group, the most powerful consumer electronics brand in China, is unknown in the TV market. In view of this, the largest brands will not immediately compete in the U.S. market

There are still some obstacles in the popularization of 4K TV. 4K technology requires high-resolution content. Without content, most consumers can't see the benefits of 4K TV. To make matters worse, cheap 4K TVs may not be able to play full hd 1080p content very well, and the playback effect may be worse than current TVs. For consumers in many emerging market countries, this is not a selling point

term explanation: 4K refers to the horizontal resolution of the display device is about 4000 pixels. At CES 2012, some manufacturers used the word 4K when displaying their HD display devices, but at CES 2013, more manufacturers began to use the word ultra high definition resolution (UHD) to replace the word 4K. Ultrahighdefinition, abbreviated as UHD or UltraHD, is the technical paint and adhesive system defined by the International Telecommunication Union (ITU) and is another common term. The physical resolution of 4K TV reaches 3840*2160; 4 times of Full HD (fhd.1920*1080); 9 times of HD (hd.1280*720)

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